Tuesday, September 8, 2009

New book helps hospitality professionals identify trends

Amid a time of continued economic uncertainty, a new book published by the American Hotel & Lodging Association's (AHLA) Educational Institute will help hospitality industry executives anticipate trends that are likely to affect the hospitality and travel industry. Hospitality 2015: The Future of Hospitality and Travel, by Marvin J. Cetron, Frederick DeMicco and Owen Davies, offers a primer of business forecasting and details 55 specific trends and how they likely will affect restaurants, tourism, airlines, the cruise industry, meetings and expositions in the next several years.

The book is available from AHLA's Educational Institute. For more information, visit www.ahlei.org.