The American Hotel & Lodging Educational Institute (EI) has published the second edition of Managing Beverage Operations, by Ronald F. Cichy, Ph.D., CHA Emeritus, CFBE, CHE, and Lendal Kotschevar, Ph.D. This textbook focuses on the successful elements of a beverage operation, based on research of those that are thriving.The book includes new discussions of leadership and supervision, focusing on the management and leadership practices specific to a beverage operation such as emotional intelligence and the importance of relationships, communication, recruitment and training. Readers will find a real-world approach to topics such as beverage controls, purchasing through serving, technology, design and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.
For more information, visit www.ahlei.org.
